The Imagen AI alternative for real estate photographers
Imagen grades and culls in your own style, per photo. Toriva puts HDR merging, skies, windows, clutter, twilight, staging and the listing video on one credit list, priced per edit.
How they actually compare
| Toriva | Imagen | |
|---|---|---|
| What it is | The whole shoot: HDR merge, skies, windows, clutter, twilight, staging, video. | AI culling and grading that learns your personal style. |
| How you pay | Plans from $15 a month. Credits spent per edit, not per photo. | Per photo edited, billed monthly. Photographer plans from $7 plus $0.05 a photo. |
| Cost per edit | Sky or window pull about $0.32, twilight or staged room about $0.97. Uploads and HDR merging free. | $0.32 a photo ($0.22 early bird), whatever is applied. |
| Turnaround | Minutes, self-serve. | Minutes, self-serve. |
| Virtual staging | Built in. 8 styles, 7 room types, MLS stamp. | Offered through their AI Assistant. No separate published price. |
| Listing video | Built in, from the same photos. | Not offered. |
| Learns your personal style | Not yet. | Yes, trained on your own past edits. |
| Culling | No. | Yes, from $12 a month. |
| Free trial | 3 free credits on sign-up, downloads watermarked. Cancel any time. | 250 free edits, no card needed. |
| Output resolution | Full resolution, metadata kept. | Up to 6K. |
Imagen's figures were taken from their own published pricing in September 2026, in US dollars; prices change and promotional rates come and go, so check theirs before deciding. A dash means we could not verify a figure and would rather leave it blank than guess. Toriva's side is read directly from the product's own price list.
When Imagen is the better choice
- You have trained a personal AI profile over thousands of edits and your clients recognise that look. That profile is real switching cost and you should not give it up lightly.
- Culling is the part of your workflow that actually hurts. Toriva does not cull.
- You shoot weddings or portraits alongside real estate. Toriva is built only for property work.
The same listing, priced on both sides
A 30-photo shoot with the edits a listing usually needs: a few skies, some window pulls, two rooms staged, two twilight heroes. Toriva's figures come from the credit list at plan rates; Imagen's from their published prices.
- Upload and HDR merge all 30Free
- 6 × sky replacement6 credits
- 4 × window pull4 credits
- 2 × declutter4 credits
- 2 × twilight hero6 credits
- 2 × virtually staged room6 credits
- 30 photos edited at $0.32Grade, skies and window pulls are all inside the per-photo price.$9.60
- Declutter, twilightOffered through the AI Assistant; no separate published price—
- Virtually staged roomOffered through the AI Assistant; no separate published price—
On the photo editing alone the two are close. Imagen does offer declutter, twilight and staging, but publishes no price for them, so they sit outside its figure; Toriva's figure includes all six.
One credit list, no per-photo minimums
- HDR bracket mergeRAW brackets merged into one photo, on every plan.Free
- Sky replacement, window pull, lawn, fireplace, TV screens, perspectivePer photo. Combine any of these on one photo and it is still one charge; fireplace and TV screens are add-ons at 1 credit each.1 credit
- DeclutterClutter found and removed; only those spots are repainted.2 credits
- Twilight and golden hourFull day-to-dusk relight.3 credits
- Virtual stagingPer room, any style, layout kept or changed.3 credits
- AI video scenePer animated scene in a listing video.5 credits
See each part for yourself
Before you
switch
Can I use both?
Yes, and many photographers should. Run your grade wherever you run it today, then bring the exteriors and hero shots into Toriva for skies, window pulls, twilight and staging. Toriva charges only for the edits you run there, so nothing is paid twice.Do I keep full resolution and my metadata?
Yes. Exports keep the original resolution, and EXIF, XMP and ICC data are carried through to the downloaded file at 300 dpi.Will the edits look fake to an agent?
Sky replacement keeps your roofline, trees and reflections; only the sky is swapped. Window pull has three strengths so you can stop short of the HDR look. Anything that composites new content into a frame — staging, declutter, fireplace — can be exported with a "virtually staged" or "digitally altered" stamp, which several MLS markets require.What does it cost to get started?
Plans start at $15 a month for 30 credits — 30 photo edits, or 10 staged rooms and twilights. Unused credits roll over for three months, and you can cancel at any time.
Run one real shoot through it before you decide
Upload a listing, fix the skies, pull the windows and make one twilight hero — on your own photos, not a demo.